In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
From makeup and skincare to fragrance and hair care, beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? In a new study, we found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy. See which factors are most important as shoppers choose, how they’re using mobile devices and online video to shop, and how to ensure your brand is top of the list.