Research Study

YouTube Insights, Q1 2014

the rundown

They are passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube. In this issue of YouTube Insights, we show how to connect with this influential demographic, turn them into fans and create advertising with instant impact from research and case studies from brands such as Hyatt and Brand USA.

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