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Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A white woman uses social media on her phone; a nonbinary person of color reads an article on their tablet; and a Black woman shops on her laptop.

Consumer Insights

Marketing Strategies & Innovations

In-Depth Reading

Tools

  • Test My Site

    Test your mobile site speed and deliver a better experience.

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  • Find My Audience

    Go beyond demographics to find who matters most to your business.

    A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.
  • Rising Retail Categories

    Use this interactive tool to understand fast-rising retail categories in Google Search.

    Rising Retail Categories
  • Grow My Store

    Assess your retail website’s customer experience—and improve it.

    An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.