Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week 5 consumer truths to get your marketing ready for 2021 After a year as unpredictable as 2020, what lessons can we learn? We looked at billions of search queries, as well as user behavior, surveys, and interviews, to find out. Local Picks Video Video How an iconic brand achieved growth by becoming a force for good Collection Collection Building more inclusive marketing and diverse corporate cultures Collection Collection Resources and insights to help you navigate uncertain times Global Interactive Feature Interactive Feature Data Shorts: Bite-sized, data-driven reads to inspire today's marketer Global Insights & Best Practices Article Article Your measurement resolution for 2021: Get a grip on incrementality Global Perspective Perspective 9 predictions for marketing in 2021, from tomorrow’s industry leaders Global Article Article How Adidas’ apps rewarded customers during the pandemic and spurred brand equity Video Video 3 industry leaders sum up 2020 in one word Article Article Think with Google’s 10 most-read articles of 2020 Article Article First-party data offers a solution for privacy and performance Article Article Explore how you can reach your marketing objectives on the new Advertising Solutions Center Global Collection Collection Resources to help your small business manage through uncertainty Get our newsletter Stay on top of the latest and greatest Subscribe In-depth reading Marketing on YouTube Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing. 21 Collections Mobile speed Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences. 19 Collections Insights Library Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business. 16 Collections Customized Storytelling Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started. 7 Collections Tools Test My Site Test My Site Test your mobile site speed and deliver a better experience. Find My Audience Find My Audience Go beyond demographics to find who matters most to your business. Data Shorts Data Shorts Keep current with bite-size stories using the latest Google data. Grow My Store Grow My Store Assess your retail website’s customer experience—and improve it.