Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week What shoppers are searching for going into Black Friday and Cyber Monday The digital-first holiday season has arrived. Fine-tune your marketing strategy heading into retail's big weekend with a list of top trending products shoppers are searching for right now. Local Picks Video Video How an iconic brand achieved growth by becoming a force for good Collection Collection Building more inclusive marketing and diverse corporate cultures Collection Collection Resources and insights to help you navigate uncertain times Global Interactive Feature Interactive Feature Data Shorts: Bite-sized, data-driven reads to inspire today's marketer Global Insights & Best Practices Perspective Perspective The future of commerce is here. Are you ready? United States Article Article Get ready for 5 big shifts in shopping behavior this holiday season Global Article Article How the pandemic has shifted mobile gaming behaviors worldwide Global Article Article COVID-19 has anxious parents searching for inspiration, solutions, and comfort Global Article Article Navigating uncertainty: What brands can do now Collection Collection Explore how you can reach your marketing objectives on the new Advertising Solutions Center Global Perspective Perspective Why marketers should care about the music industry’s latest transformation Global Collection Collection Resources to help your small business manage through uncertainty Get our newsletter Stay on top of the latest and greatest Subscribe In-depth reading Marketing on YouTube Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing. 21 Items Mobile speed Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences. 19 Items Insights Library Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business. 16 Items Customized Storytelling Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started. 7 Items Tools Test My Site Test My Site Test your mobile site speed and deliver a better experience. Find My Audience Find My Audience Go beyond demographics to find who matters most to your business. Data Shorts Data Shorts Keep current with bite-size stories using the latest Google data. Grow My Store Grow My Store Assess your retail website’s customer experience—and improve it.