Emerging & Assistive Technology

Consumers are beginning to expect more intuitive, assistive, and creative experiences from brands. Explore the new technologies that are shaping the future.

Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset

Perspective October 2018

How one beauty brand is predicting intent to drive growth

Perspective July 2018

4 things overheard at Cannes that should stay with you all year

Interview June 2018

How L’Oréal is preparing for the next evolution of digital marketing

Interview June 2018

AI and machine learning have many wondering about marketers’ future role. GroupM’s Rob Norman says ‘fear not’

Perspective March 2018

How one retailer is shifting to an AI-first mentality

Interview March 2018

Why parents are voice-assistance power users

Article February 2018