Emerging & Assistive Technology

Consumers are beginning to expect more intuitive, assistive, and creative experiences from brands. Explore the new technologies that are shaping the future.

Why your brand needs a voice strategy now — and how you can get it

Perspective November 2018

Digital assistants are the next marketing revolution. Here’s how to be ready

Perspective December 2018

Inside Google Marketing: 4 ways we’re planning for an automated future

Article December 2018

Take the lead: New research shows top marketers use machine learning to drive growth

Article November 2018

Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset

Perspective October 2018

5 rules for winning with automated marketing

Article November 2018

How one beauty brand is predicting intent to drive growth

Perspective July 2018