Marketing on YouTube

Marketing on YouTube

Consumers are using video in ever-evolving ways: for inspiration and guidance, education and entertainment, and even as a confidence booster for key decision-making moments. On YouTube, nearly 2 billion viewers each month seek out and engage with content that feels tailored to them. Learn more about our latest consumer trends, dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

Perspectives from industry leaders

Case studies and best practices

Consumer trends

New research, data, and insights

YouTube ads leaderboard: The ads people choose to watch