The Year-End YouTube Game Trailers Leaderboard showcases the most engaging game trailers that people chose to watch in 2016.

1

Battlefield 1 Official Reveal Trailer

Brand EA Creative Agency EA DICE (Internal) Media Agency Electronic Arts (Internal)
2

Official Call of Duty®: Infinite Warfare Reveal Trailer

Brand Activision Creative Agency gNET Media Agency OMD
3

Clash of Clans: Hog Rider 360°

Brand Supercell Creative Agency Barton F. Graf
4

Gears of War 4 - Tomorrow

Brand XBOX Creative Agency twofifteenmccann Media Agency DAN Empower
5

Clash of Kings - EN

6

Overwatch Animated Short | “Dragons”

Brand Blizzard Creative Agency Liquid Advertising
7

Starter Pokémon for Pokémon Sun and Pokémon Moon Revealed!

8

FIFA 17 - The Journey - Official Trailer

Brand EA Creative Agency Electronic Arts (Internal) Media Agency Electronic Arts (Internal)
9

Watch Dogs 2 Trailer: Cinematic Reveal - E3 2016 [US]

Brand Ubisoft Creative Agency Platige Media Agency Wieden+Kennedy
10

DOOM - Fight Like Hell Cinematic Trailer

Brand Bethesda Creative Agency Blur Media Agency Fearless Media

What is the YouTube Trailers Leaderboard?

We are always trying to improve the YouTube Trailers Leaderboard. As of December 2014, we now take into account views on videos, even if those views were on different channels. In addition, we include some of the most popular trailer aggregators as part of our count. As always, ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched).

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