YouTube movie trailers leaderboard: Oscars 2017

Video, Television & Film

La La Land

Brand Lionsgate Media Agency Mindshare
1

Arrival

Brand Paramount Media Agency MEC
2

Hacksaw Ridge

Brand Lionsgate Media Agency Mindshare
3

Lion

Brand The Weinstein Company Media Agency Palisades Media Group
4

Fences

Brand Paramount Media Agency MEC
5

Hidden Figures

Brand 20th Century Fox Media Agency Assembly
6

Manchester by the Sea

Brand Roadside/Amazon Media Agency Mindshare
7

Moonlight

Brand A24 Media Agency Operam
8

Hell or High Water

Brand Lionsgate Media Agency Mindshare
9

About the YouTube Movie Trailers Leaderboard

The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count. As always, ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched). To be eligible, trailers must be for movies nominated for Best Picture. Ranked in order of views including studio channels and some of the most popular trailer aggregators, counting global lifetime views until 2/13/2017.

Related Articles

Creativity in constraint: Unlock new forms of video storytelling with 6-second YouTube bumper ads

Article - January 2017

3 Ways Football Content Plays Out on YouTube

Article - January 2017

5 fixes for your online video marketing strategy: Lessons from Google BrandLab

Tutorial - January 2017

More in Leaderboards

YouTube ads leaderboard: 2019 bumper ads edition

Ads Leaderboard - August 2019

YouTube ads leaderboard: Q2 2019

Ads Leaderboard - July 2019

Cannes 2019 YouTube ads leaderboard

Ads Leaderboard - June 2019