Some of the year’s biggest media events take place between the months of January and April, including the Super Bowl, the Oscars, and the Grammys. Advertisers aim to make a splash, but it takes more than a big budget to create an ad that people want to watch. In this edition of the Ads Leaderboard, most top ads feature content that leverages celebrity starpower in new and nostalgic ways. The NFL’s 100-Year Game is a perfect example, using an anniversary banquet to set the stage for a chaotic, thrilling matchup of the league’s all-time greatest talent. Also included is Gillette’s fresh and controversial take on “The Best a Man Can Get,” which features Idris Elba in a reflective opening scene. This compelling ad is a reaction to contemporary movements like “Me Too,” calling for the end of “toxic masculinity” and citing the brand’s belief in the best in men.

Check out these celebrity-brand matchups and more.

Google Pixel 3 | Childish Gambino Playmoji

Brand Google Pixel 3 Creative Agency Cashmere Agency, Mamag Studios, Royalty Media Agency PHD + Essence
1

The 100-Year Game | SBLIII

Brand NFL Creative Agency 72andSunny Media Agency Havas
2

Amazon Echo Spot: Bedtime Story

Brand Echo Spot Creative Agency Joint London Media Agency Initiative
3

OREO Stay Playful "Playful 4 Life" :15

Brand Oreo Cookie Creative Agency The Martin Agency Media Agency VaynerMedia
4

Doritos® | Chance the Rapper x Backstreet Boys Super Bowl OFFICIAL VIDEO #NowItsHot

Brand Doritos Creative Agency Goodby Silverstein Media Agency OMD
5

Lindsey Vonn | Carving a Legacy

Brand Red Bull Creative Agency Red Bull Media House Media Agency Starcom
6

More Than OK - #SBLIII | Pepsi

Brand Pepsi Trademark Creative Agency Goodby Silverstein Media Agency OMD
7

The Elevator | 2019 Super Bowl Commercial | Hyundai

Brand Hyundai Motor America Creative Agency Innocean USA Media Agency Canvas Worldwide
8

We Believe: The Best Men Can Be | Gillette (Short Film)

Brand Gillette
9

Apple Music – Ariana Grande + Memoji

Brand Apple Creative Agency Media Arts Lab Media Agency OMD
10

Ads Leaderboard

Ads are determined by an algorithm that factors in organic and paid views, watch time, and audience retention.

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