People around the world are turning to YouTube to find their niche

People around the world are turning to YouTube to find their niche

Whether they’re looking for entertainment or to learn something new, people across the globe have turned to YouTube in 2019. Whatever people are looking for, YouTube allows them to find niche content, get inspired, and even share their stories.

Niche learning

Globally people are turning to YouTube in the moments they want to learn something new, with watch time across this category rapidly increasing in 2019.
Video Food & Drink

Watch time of "new recipes” videos in Canada has increased 140% in the last year.

Google
Video Beauty

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Google
Video Food & Drink

Watch time of “keto diet” videos in Canada has increased 320% in the last year.

Google
Video

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.

Google
Video Beauty

Watch time for beauty YouTuber videos has increased over 75% in the last year.

Google
Video Food & Drink

Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year.

Google
Video Food & Drink

Watch time for baking-related videos in Indonesia more than doubled YOY in 2019.

Google
Video Finance & Banking

Watch time for finance-related videos in Thailand has more than quadrupled YOY in 2019.

Google
Video
90%

Watch time for gardening-related videos in Vietnam has increased 90% in the last year.

Google

Niche entertainment

Since the early days of the platform, YouTube has always been synonymous with entertainment. And yet, watch time growth in this category continues to rapidly expand year over year.
Video Entertainment

Watch time for comedy videos has grown over 60% in the least year.

Google
Video

Watch time for wildlife videos in Canada has increased over 60% in the last year.

Google
Video Sports

Watch time of boxing-related videos in the U.K. grew over 90% YOY

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Video Sports

YouTube viewers in Germany watched over 60 years of Dirk Nowitzki videos during the first six months of 2019.

Google
Video Food & Drink

YouTube viewers in Germany watched over 5000 years of “cuisine” videos during the first six months of 2019.

Google
Video Sports

Watch time of Women’s Rugby Union videos in France grew over 200% YOY.

Google
Video Sports

Watch time for sports highlight videos in Australia has increased over 80% YOY.

Google
Video Sports

Watch time for soccer-related videos in Vietnam has increased over 140% in the last year.

Google
Video Travel

Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.

Google