YouTube Ads Leaderboard: TrueView for Action

November 2019

This special edition of the YouTube Ads Leaderboard showcases the top U.S. 2019 TrueView for action ads. TrueView for action ads have clickable elements that give viewers the ability to take direct action while watching a video ad. Since launching this format, many brands are building creative to earn attention and drive engagements, like clicks and conversions. These were the top ads determined by an algorithm that factors engagements with the features of the format: total reach and clicks.

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9. B&H Photo Video - “A Brief History of B&H”

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10. United Airlines - “United - Booking Direct”

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YouTube ads leaderboard: Q3 2019