Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

Google Display Network and Google TrueView Conversion Lift Studies, Global, Data for users with single impression. Data shows ratio of lift in viewable group vs. lift in non-viewable group. June–Sept. 2017.

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of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

December 2017 YouTube Internal Data

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook

December 2017 YouTube Internal Data

Since the 2014 World Cup, there has been a 6X increase in watch time for drills and skills videos.

December 2017 YouTube Internal Data

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.

December 2017 YouTube Internal Data

Watch time of soccer recap videos has more than doubled in the past two years.

December 2017 YouTube Internal Data