Google/Heart+Mind Strategies, U.S., “Getting Things Done on Mobile,” n=1,847, A18+ smartphone users, Dec. 2017.

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of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

December 2017 Google/Heart+Mind Strategies

people say they can achieve the same goal on a brand’s mobile site as they can on its app.

December 2017 Google/Heart+Mind Strategies
53

of smartphone users do not have their favorite brand’s app installed.

December 2017 Google/Heart+Mind Strategies
42

of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

December 2017 Google/Heart+Mind Strategies
25

of people didn’t know their favorite brand had an app.

December 2017 Google/Heart+Mind Strategies
63

of people say that when forced to download an app to access a deal, they will typically delete it shortly thereafter.

December 2017 Google/Heart+Mind Strategies