The last week of September brings tens of thousands of marketers to New York City to attend a variety of industry events, including Advertising Week, IAB Mixx, and Search Marketing Expo. (Events require a ticket for entry.) Check out the list below for all of the sessions that Google is participating in throughout the week:

September 2016

Events on Monday, Sept. 26

Events on Tuesday, Sept. 27

Events on Wednesday, Sept. 28

Follow Think with Google on Twitter throughout Advertising Week. We'll be sharing insights, data, and the most compelling innovations in real time.

Resources for Press

Monday, Sept. 26

Building Connected Stories

Date/Time: Monday, Sept. 26, 10 a.m.–10:50 a.m. EST
Event/Location: Advertising Week, Times Center Stage
Speaker(s): Margo Georgiadis (President, Americas at Google), Brad Bender (Vice President of Display & Video Ads at Google), Marie Gulin-Merle (CMO at L'Oreal USA) & Nigel Morris (CEO, Americas and EMEA at Dentsu Aegis Network)

Description: Mobile has changed our expectations of brands. With more touch points than ever before, our interactions are no longer linear. For marketers, successful storytelling now happens across multiple devices, channels, and moments. Join us for a first look at new innovations in programmatic and insights from industry leaders L'Oreal and Dentsu Aegis, who are using technology to connect consumers with brands throughout their daily lives. Tune in to the livestream here.

7 Reasons I'm Excited About the Future of Advertising

Date/Time: Monday, Sept. 26, 11:30 a.m. EST
Event/Location: IAB Mixx, Crowne Plaza
Speaker(s): Lars Bastholm (Global Chief Creative Officer, The Zoo at Google)

Description: It has never been more exciting to be in advertising than right now. The combination between data, technology and transparency means that both brands and consumers win. If it's done right. Lars Bastholm, the global CCO of the ZOO, Google's creative think tank for brands and agencies, will talk about why he thinks the toolbox has never been bigger and more fun.

What Is Programmatic Native and How Can It Help You Unlock Mobile?

Date/Time: Monday, Sept. 26, 2:15 p.m.–2:45 p.m. EST
Event/Location: IAB Mixx Workshop, Room 406, 4th Floor, Crowne Plaza
Speaker(s): Karin Hennessy (Product Manager at DoubleClick) & Mat Harris (VP of Products at Sojern)

Description: Today, advertisers and publishers need to foster positive consumer experiences to retain attention and engagement. While native advertising isn't a new concept for engaging consumers, the technology to scale native ads across all publishers and screens is just coming to fruition. In this workshop, Karin Hennessy, Product Manager at DoubleClick and Mat Harris, VP of Products at Sojern, will discuss best practices for creating native inventory that is customized to your content and for incorporating native ads successfully into your programmatic campaigns. They'll also highlight industry examples for companies who are starting to get this right.

Mobile Speed = Marketing Performance

Date/Time: Monday, Sept. 26, 2:45 p.m.–3:30 p.m. EST
Event/Location: Advertising Week, ADARA Stage at Times Center Hall
Speaker(s): Richard Gingras (Senior Product Director at Google), Joe Alicata (Vice President of Revenue Product & Operations at Vox Media) & Jarrod Dicker (Head of Ad Product and Technology at The Washington Post)

Description: 19.1 seconds. That’s how long people on a 3G connection would have to wait for the average mobile homepage to load. Compare that with 3 seconds, the tipping point after which most people would actually prefer to abandon the mobile site than wait to get what they’re looking for. The impact of slow loading mobile pages on user engagement is now well documented, but it’s time the industry turn its attention to how slow loading ads impact user experience and marketing KPIs. Join Richard Gingras, Senior Product Director at Google, along with key executives from the industry, as they share insights and perspectives from new research revealing how mobile speed is critical for campaign performance. Tune in to the livestream here.

Leading in an Age of Business Revolutions

Date/Time: Monday, Sept. 26, 5:00 p.m.–5:50 p.m. EST
Event/Location: Advertising Week, Times Center Stage
Speaker(s): Philipp Schindler (SVP & Chief Business Officer at Google)
Moderator: Stephanie Ruhle (Anchor at MSNBC)

Description: In recent years, digital disruption has accelerated: upending traditional business models, opening new commercial opportunities and creating valuable new services for consumers. Media providers, advertisers and agencies alike have been forced to rethink every aspect of their business, from the consumer experience to how they plan, buy, and measure media. Join Philipp Schindler, Chief Business Officer at Google for a fireside chat where we'll discuss how Google has navigated these market shifts; explore the implications for advertisers and agencies; and shine a light on the next wave of technology revolutions that are starting to upend everything...again. Tune in to the livestream here.

Tuesday, Sept. 27

The Native Ad Forum

Date/Time: Tuesday, Sept. 27, 11:00 a.m.–11:20 a.m. EST
Event/Location: Native Ad Forum @ Advertising Week, Thomson Reuters Stage
Speaker(s): Karin Hennessy (Product Manager at DoubleClick)

Tune in to the livestream here.

Wednesday, Sept. 28

Driving Measurable Results With Context

Date/Time: Wednesday, Sept. 28, 9:00 a.m.–9:45 a.m. EST
Event/Location: Advertising Week, Thomson Reuters Stage
Speaker(s): Christian Boesen (Director of Brand Partnerships at Waze)

Description: Location lends context, but it’s the ability to triangulate other signals with it that ultimately allows advertisers to deliver a relevant message. As marketers begin engaging consumers based to individual circumstance, it becomes increasingly difficult to draw conclusions at scale and compare one platform to the next. Be the first to hear about Waze’s newest ad feature aimed at facilitating a contextually relevant brand experience for drivers around the world—the first of its kind in the map environment. Director of Brand Partnerships at Waze, Christian Boesen, then sits down with brand marketing officers to discuss how they’re adding context to their location strategies and delivering measurable results. Tune in to the livestream here.

What's New and Cool at Google

Date/Time: Wednesday, Sept. 28, 9:00 a.m.–10:00 a.m. EST
Event/Location: SMX East, Javits Center
Speaker(s): Jerry Dischler (Vice President of Search Ads at Google) & Babak Pahlavan (Director of Product Management at Google)

Description: Google continues to innovate and announce new products and services that benefit all search marketers. In this wide-ranging keynote conversation, come hear Google's Jerry Dischler, Vice President, Product Management, AdWords, and Babak Pahlavan, Senior Director, Measurement and Analytics discuss the recent changes to AdWords & Analytics, including new "mobile-first" bidding support, "promoted pins" to put advertisers on Google Maps, longer text ads, as well as the roadmap for attribution for Google as a whole. You'll also be the first to hear about a new free product that Google will announce during this can't-miss keynote conversation.

Rethink Measurement for Growth

Date/Time: Wednesday, Sept. 28, 10:00 a.m.–10:50 a.m. EST
Event/Location: Advertising Week, Times Center Stage
Speaker(s): Jason Spero (Vice President of Performance and Programmatic at Google) & Amy Peet McNeil (Head of Digital Marketing at Fiat Chrysler Automobiles US LLC)

Description: Marketers need to drive growth for their brands, yet fixed mindsets will hold them back. As an industry, we have to get beyond the legacy norms and beliefs from a desktop-first world that we continue to carry with us. Today’s winning brands are doing just this: they are shifting their measurement approach to match the realities of a mobile-first world. Join Jason Spero, Vice President of Global Solutions at Google and Amy McNeil, Head of Digital Marketing for Fiat Chrysler Automotive in a discussion about how leading advertisers are rethinking measurement in order to capture mobile’s full opportunity - to win the moments that matter, and to drive real growth for their brands. Tune in to the livestream here.

From Handset to TV Set, Building for Today’s Video Viewing Experience

Date/Time: Wednesday, Sept. 28, 3:00 p.m.–3:50 p.m. EST
Event/Location: Advertising Week, Times Center Stage
Speaker(s): Tara Levy (Vice President of Agency and Media Solutions at Google) & Henry Tajer (Global CEO at IPG Mediabrands)

Description: The lines separating TV and online video have all but disappeared. People are watching "TV" content on their phones, and "online" content on their TVs. This shift in viewership means brands need to shift their video strategies. As the place the world chooses to watch, YouTube is building for this new environment, helping brands create the best video experience for 4" and 40" screens alike. Hear from Tara Walpert Levy, Vice President of Agency and Media Solutions for Google, and Henry Tajer, Global CEO of IPG Mediabrands, about what the new video landscape means for brands and agencies. Tune in to the livestream here.