Alexandra was en route to Walmart when she used her smartphone to check that the store stocked what she needed to buy. She was able to search inventory on their mobile site and make sure the two mile walk wasn't a waste of her time.

Published
August 2016
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Alexandra was en route to Walmart when she used her smartphone to check that the store stocked what she needed to buy. She was able to search inventory on their mobile site and make sure the two mile walk wasn't a waste of her time.

Consumers used to turn to their desktop computers for answers to their shopping questions, but these days, the computers in their pockets are the most powerful tool for their I-want-to-buy-it moments. In this instance, Alexandra was already out and about, and was able to explore Walmart's inventory to ensure they sold what she needed. Even though she was already on her way to the store, she may well have decided to turn around and go home if she couldn't find a definitive answer to her question. Walmart could have lost the sale, and Alexandra might have purchased from a competitor who was able to meet her need in the moment.

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Your brand's mobile website should be up to scratch if you want to capture consumers in these I-want-to-buy-it moments. To do this, think about the speed at which your mobile site loads, customize content based on the consumer's location, provide information on local inventory, and use search indexing that works.

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