Each year, Advertising Week brings together some of the best and brightest from the brand, agency, technology, startup, and media communities to discuss the ever-evolving advertising industry. Here is where you'll see Google and YouTube leaders on stage at this year's event in New York.

Published
September 2015
Topics
 
Table of Contents:

MONDAY 9/28
TUESDAY 9/29
WEDNESDAY 9/30
THURSDAY 10/1 

Monday 9/28

The Mobile C-Suite

Date/Time: Monday, September 28, 9:30 a.m.
Event/Location: Advertising Week, ADARA Stage at The TimesCenter Hall
Host: Advertising Week


Matt Lawson, Director of Marketing, Performance Ads, Google
Greg Grimmer, COO, Fetch
Jeannie Cho, Senior Director of Marketing, Frito Lay North America
David Jakubowski, Head of Ad Tech & Atlas, Facebook
John Snyder, CEO & Co-Founder, Grapeshot
Nada Stirratt, CEO, Verve Mobile

Description: Following the path of social media, mobile has arrived. While mobile penetration continues to skyrocket, big questions and challenges remain. Mobile leaders tackle the always-on, connected consumer and point the way forward.
Click here for more official event information.

Micro-Moments: The New Battleground for Brands

Date/Time: Monday, September 28, 11:00 a.m.
Event/Location: Mobile Media Summit
Host: Google

Jason Spero, VP, Global Performance Media, Google

Description: People's time on mobile is changing the human experience. But here's what you need to know: Not all mobile moments are created equal. The most critical moments to win are micro-moments: when we turn to our devices to act on something we need or want right now and actually welcome other voices to help inform our choices and make decisions. In this talk, we will showcase the brand leaders and laggards in the new micro-moments world and share the latest from Google on how to master intent, context, and measurement to reach people in the moments that matter.
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The Darwin Conversation

Date/Time: Monday, September 28, 11:00 a.m.
Event/Location: Advertising Week, Liberty Theater
Host: WebMD


Tara Walpert Levy, Managing Director, Agency Sales, Google
David Schlanger, CEO, WebMD
Paul Caine, Global CRO, Bloomberg Media Group
Fiona Carter, COO, Advertising Branding & Research, Omnicom Group
Tim Castelli, President I National Sales, Marketing & Partnerships, iHeartMedia
Don Coleman, Founder & CEO, GlobalHue

Description: Today's industry is evolving and only the strongest will survive. This curated conversation with industry leaders looks at how traditional media is evolving, how new media is changing the landscape, and what trends are dominating the discourse.
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Diversifying Talent Today

Date/Time: Monday, September 28, 1:00 p.m.
Event/Location: Advertising Week, Hard Rock Stage
Host: Droga5

Vikram Tank, Global Brand Lead, Google
Susie Nam, COO, Droga5
Tiffany R. Warren, SVP & Chief Diversity Officer, Omnicom Group
Laura Fegley, Executive Creative Director, BBH NY

Description: When it comes to diversity, some companies have made great strides to ensure that is a staple quality in their organization. And while many companies are increasingly championing for diversity in the workplace–be it geographic, ethnicity, more men and women or simply varying interests and backgrounds–there is still more that can be done.

Diversity of talent is the lifeblood of the best advertising, media and communications companies. In fact, a culture of misfits is seen as a defining trait and something that can only make our work and our people stronger.

From successful women's initiatives, to cross-discipline mentorships, to finding talent in places you'd least expect, these panelists talk about what keeps their company's eye on the prize to ensure diversity stays key in their organizations and what challenges they are working to overcome.

Click here for more official event information.

Winning the Mobile Moments of Truth: A Chat with Google & Fast Company

Date/Time: Monday, September 28, 3:00 p.m.
Event/Location: Advertising Week, The TimesCenter Stage
Host: Google and Fast Company

Sridhar Ramaswamy, SVP Advertising & Commerce, Google
Bob Safian, Editor, Managing Director, Fast Company

Description: Mobile has shifted the way we interact with each other and the world. Instead of a few moments of truth, there are now countless micro-moments throughout the day when we are forming opinions, shaping preferences, and making decisions. Join Bob Safian, editor of Fast Company, in a dynamic discussion with Sridhar Ramaswamy, Google's senior vice president of ads and commerce, about the future of mobile and be the first to hear the latest announcements from Google.
Click here for more official event information.

Measuring the Total Audience

Date/Time: Monday, September 28, 4:00 p.m
Event/Location: Advertising Week, The TimesCenter Stage
Host: Nielsen

Lucas Watson, VP, Global Brand Solutions & Innovations, Google
Steve Hasker, Global President, Nielsen

Description: The media industry is in the midst of an important transition: consumers have endless options for viewing their favorite content, and it's fundamentally changing the business of TV, advertising and measurement.

Join Steve Hasker, Global President of Nielsen to discuss its comprehensive framework for measuring the "Total Audience" for both content and ads across all consumer access points.

Click here for more official event information. 

The Great Debate: Game of Media Thrones

Date/Time: Monday, September 28, 4:45 p.m
Event/Location: Advertising Week, Nasdaq MarketSite
Host: The ARF

Margo Georgiadis, President of Americas, Google
Steven Wolfe-Pereira, CMO, Datalogix

Gayle Fuguitt, President and CEO, ARF
Dave Morgan, CEO & Founder, Simulmedia
David Poltrack, CRO, CBS Corporation
Howard Shimmel, CRO, Turner Broadcasting System, Inc.
Radha Subramanyan, President, Insights, Research & Data, iHeartRadio
Brad Smallwood, Head of Measurement & Insights, Facebook

Description: Who will wear the crown? Living within walled gardens, who has control? Who will be the king or queen that wins the hearts, minds, and ad dollars of brands? Who will be the hero and take home the crown–publishers or agencies?
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Tuesday 9/29

Micro-Moments, Macro-Opportunities: The New Rules of Media

Date/Time: Tuesday, September 29, 12:00 p.m.
Event/Location: Advertising Week, The TimesCenter Stage
Host: Google

Moderator: Margo Georgiadis, President of Americas, Google
Panelists: Dana Anderson, SVP and CMO, Mondelēz International
Kelly Bennett, CMO, Netflix
Lisa Donohue, CEO, Starcom USA

Description: People's media habits used to follow a group mentality; we watched the same shows, read the same articles, and listened to the same music. Today's consumers are individualists. We spread our attention across millions of sites, thousands of channels, and hundreds of devices. Today's media needs to keep up.  Brands must identify the moments to win, deliver on needs in those moments, and measure every moment that matters. Join Margo Georgiadis, president of Google for the Americas, in a discussion with the CMOs of Mondelez and Netflix and the CEO of Starcom USA, about how to build a media strategy to win the moments that matter.
Click here for more official event information.

Understanding What Worked: Using Cross-Device Metrics to Win the Moments That Matter

Date/Time: Tuesday, September 29, 2:30 p.m. to 3:00 p.m.
Event/Location: IAB MIXX

Luke Hendrick, PM for DCM and cross-device measurement
Krish Sailam, Senior Product Manager, Mobile at Cadreon

Description: Today, mobile devices are enabling consumers to act on all of their needs in intent-rich micro-moments. As people complete their purchases and actions across multiple devices, marketers need a single view of the customer to measure the success of their marketing programs. DoubleClick has introduced cross-device conversions to help marketers gain a complete view of their campaigns and uncover better results and insights. In this session, Luke Hedrick, product manager for DoubleClick Campaign Manager, will walk through the tools and best practices needed to make better decisions at every stage of the consumer journey.
Click here for more official event information.

10 Lessons from 10 Years of YouTube

Date/Time: Tuesday, September 29, 3:15 p.m.
Event/Location: IAB MIXX
Host: YouTube

Susan Wojcicki, CEO, YouTube
Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America

Description: In ten years, YouTube has grown from a simple video-sharing site to the place the world comes to engage with video. Susan will take the audience on a tour of some of our most iconic ads to paint a vision of YouTube's transformative cultural influence, while showcasing new products that demonstrate our innovation and momentum as an advertising platform. Joined by Wendy Clark from Coca-Cola, who will discuss Coca-Cola's embrace of new voices and new tech.
Click here for more official event information.

Every Second Counts: How 'Moments' are Reshaping Marketing

Date/Time: Tuesday, September 29, 3:45 p.m.
Event/Location: Advertising Week, Liberty Theater
Host: ZEFR


Beau Avril, Global Head of Product Commercialization, Google Preferred
Dave Rosner, SVP of Marketing, ZEFR
Jordan Bitterman, Chief Strategy Officer, Mindshare
Rich Raddon, Co-Founder, ZEFR
Brian Wong, CEO & Founder, Kiip
Click here for more official event information.

GLAAD Amplified: LGBT Voices in Advertising and Networking Reception

Date/Time: Tuesday, September 29, 5:00 p.m.
Event/Location: Advertising Week, Hard Rock Stage
Host: GLAAD

Matt Smith, Global Head of Marketing, Google My Business
Stuart Elliott, Freelance writer, moderator, speaker and former advertising columnist of the New York Times, The New York Times

John Lake, Vice President, LGBT Segment Manager, Wells Fargo
Jon Gieselman, SVP of Marketing, DIRECTV
Melissa Miller, SVP, Planning Director, BBDO, San Francisco

Description: A distinguished panel of top advertising executives and an in-depth analysis of this year's most talked about LGBT inclusive ad. As one of Advertising Week's premier LGBT panel and events, you will connect with leaders from some of the world's largest advertising firms accelerating LGBT acceptance. Followed by a networking reception.
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Wednesday 9/30

Impacting Search Through Display and Programmatic

Date/Time: Wednesday, September 30, 9:00 a.m.
Event/Location: SMX East
Host: Google

Brad Bender, VP Product Management, Google
Ginny Marvin, Contributing Editor, Search Engine Land
Danny Sullivan, Founding Editor, Search Engine Land  

Description: Search and display have gone together for years since Google launched AdSense. The evolution of programmatic continues to enhance that relationship as search marketers can better tap into display for remarketing and search-related targeting. Brad Bender, vice president of product management for the Google Display Network, will talk with Search Engine Land editors Ginny Marvin and Danny Sullivan about how display and GDN are evolving in a way that empowers advertisers to directly extend the impact of their search efforts and reach new levels of performance with display and programmatic.
Click here for more official event information.

Navigating Location

Date/Time: Wednesday, September 30, 9:00 a.m.
Event/Location: Advertising Week, Hard Rock Stage
Host: Waze
As part of the YP Local Summit

Jordan Grossman, Head of North America Sales, Waze
Erika Altman, Director, Account Services, Kinetic

Nick Dunham, Director of Media, Dunkin' Donuts
Jeff Malmad, Managing Director, Head of Mobile and Life+, Mindshare
Adam Shlachter, Chief Investment Officer, DigitasLBi

Description: Location marketing means more than targeting consumers based on their locale; it's about delivering meaningful branded experiences, and there is no one-size-fits-all solution. In this session, Waze moderates a panel of brand and agency experts on various approaches to location marketing; revealing what works, what doesn't, and where the industry is headed next.
Click here for more official event information.

Make Every Day Local

Date/Time: Wednesday, September 30, 9:45 a.m.
Event/Location: Advertising Week, Hard Rock Stage
Host: YP

David Sandler, Brand Activation Lead, Google
Alex Kaminsky, VP, Brand & Advertising, YP

Description: How brands can create compelling content that will drive views to their YouTube channels. Learn how to approach and measure success for branded video content.
Click here for more official event information.

Creativity & Technology: Lorraine Twohill & David Droga In Conversation

Date/Time: Wednesday, September 30, 4:00 p.m.
Event/Location: Advertising Week, The TimesCenter Stage
Host: Google

Lorraine Twohill, SVP, Global Marketing, Google
David Droga, Founder & Creative Chairman, Droga5

Description: The intersection of creativity and technology is having a profound impact on the world of marketing, transforming how we think about insights, storytelling, and context. In this fireside chat between Lorraine Twohill, senior vice president of global marketing at Google, and David Droga, creative chairman of Droga5, we'll hear about some of these opportunities and challenges, and they'll share how they and their teams are approaching the rapidly evolving ad space.
Click here for more official event information.

Going Vertical: Keys to Video Success

Date/Time: Wednesday, September 30, 5:45 p.m.
Event/Location: Advertising Week, ADARA Stage at The TimesCenter Hall
Host: The ARF

Beau Avril, Global Head of Product Commercialization, Google Preferred
Clare Dunnett, Director, Publisher Development, Yahoo

Lori Hiltz, CEO, Havas Media North America
Tania Yuki, Founder & CEO, Shareablee
Bertrand Quesada, CEO, Teads
Brad Smallwood, Head of Measurements & Insights, Facebook

Description: The world of video is constantly evolving. Video ads have gone vertical, putting a 90 degree twist on how advertising works. Video across all channels is the new 800 pound gorilla. Along the way, the data, viewing habits and consumption patterns are fostering insights which were once beyond imagination. How can you avoid ad blindness: be seen, synced up and shared across devices? Who are the winners and losers in this brave new world?
Click here for more official event information.

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Thursday 10/1

Getting to Gamers

Date/Time: Thursday, October 1, 5:00 p.m.
Event/Location: Advertising Week, Liberty Theater
Host: Advertising Week

Erica Larson, Head of Industry, Gaming, YouTube/Google
Geoff Keighley, Executive Producer, The Game Awards

Erin Flood, Director, Content Strategy & Acquisition, Verizon
John Koller, VP Marketing, Sony PlayStation
Dave Marsey, EVP/Managing Director, DigitasLBi

Description: Video game players are one of the most fickle and hard to reach audiences out there. How do you break through the noise and get your message heard? Geoff Keighley (The Game Awards) leads a discussion on best practices from brands that have reached—and resonated—with today's gamers.
Click here for more official event information.

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