In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for omni-channel shoppers. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app.

Published
March 2016
Topics

INTRODUCTION

Mobile Retail Apps and Sites

When mobile retail experiences are frictionless, consumers are more likely to not just research but buy on their phones. Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza share 25 tips for designing a retail app or site—from surfacing product information to detailed visuals.



CHAPTER 2

Product Details and Reviews

The ability to see and understand product information easily is critical to users when they're making a product decision. Design product pages that drive shoppers to convert.


CHAPTER 3

Checkout and Payments

A record number of shoppers are turning to their smartphones to research potential purchases. But are those same users willing to complete the purchases on their mobile device? Use these principles to help shoppers complete their purchases on the go.


CHAPTER 4

Frictionless Shopping

When consumers turn to a device to buy something, they expect the experience to be frictionless. Make the shopping process on mobile a smooth experience.




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