In a crowded market, how does an app attract new customers, gain loyalty, and deliver value? With great design for a delightful app experience.

March 2016


Principles of Mobile App Design

Apps are now a mainstream, trusted way to deliver content and services. But in a crowded market, how does a mobile app become useful, relevant, and valued so it delights and retains users? Google's UX Research Lead Jenny Gove details 25 principles for building a great mobile app.


In-App Search

Effective and useful app search is crucial for helping app users find what they need. Maximize the value of your app's search features using these principles.


Commerce and Conversions

As the use of mobile commerce grows, users will increasingly expect smooth in-app experiences when finding, reviewing, learning about, and purchasing products. Here’s how to create a seamless user experience to drive conversions.



Registration is a way to connect with the user, expedite future conversion opportunities, and enrich the relationship moving forward. However, it's often a source of friction and can be a hindrance to conversion. We show you how to build a registration process that will get users to where they need to be faster.


Usability and Comprehension

Specific and app-wide design decisions can be critical for ensuring a good user experience. Use these principles to design an app that caters to users’ needs.


Tools to Take Action

Now that you've studied the 25 Principles of Mobile App Design, here are some helpful resources to grow your app and keep users coming back.