When we dig a bit further into the process of buying a car, we see that search is the most commonly used source amongst all sources, including word of mouth, television ads, and even dealer visits.

Kantar TNS/Google, U.S., "The Drive to Decide 2017," n=600 online consumers who have bought a new car within the last 12 months, 2017.

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Related Data

60

of all automotive searches come from a mobile device and some of the top mobile searches are related to dealerships.

December 2017 Google Internal Data
40

of shoppers who watched a video about cars or trucks visited a dealer as a result.

January 2017 Google/comScore

90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.

August 2017 Google
41

of auto brand loyalists felt completely decided when beginning their research for a new car.

December 2017 Google/TNS

The No. 1 influence on brand loyalty is the sales experience at the dealership.

December 2017 Google/TNS

Brands have fewer opportunities to influence customers in person.

December 2017 Google/TNS