Honda is a brand that does not stop at just selling cars; it keeps offering new driving experiences and values to the world. "Internavi pocket" is an easy-to-use Smartphone app version of a two-way communication car navigation system "Internavi" provided by Honda. We wanted to create an even more fulfilling experience for drivers when they hit the road-the ability to create road movies.

Published
December 2013
Topics

The Story

Honda is a brand that does not stop at just selling cars; it keeps offering new driving experiences and values to the world. "Internavi pocket" is an easy-to-use Smartphone app version of a two-way communication car navigation system "Internavi" provided by Honda. We wanted to create an even more fulfilling experience for drivers when they hit the road-the ability to create road movies.

This is a free camera app that allows users to easily record memories of a car trip or outing and automatically turn them into road movies with a stylish high-quality finish. In additional to auto-mode, which automatically films according to distance or time traveled, it is also possible to film manually. We created a structure that naturally communicates the joy of driving and traveling by making it possible for all users to share their own road movies on Facebook and YouTube.

The Technology

The Results

The app achieved more than three million downloads and growing. It ranked first place in App store's free app ranking in Japan, Taiwan, Korea, Macau, and ranked in the top 100 of the free photo and video category in 29 countries. In addition to achieving significant press, the app reached many potential Honda fans, giving them a new, personal way to relate to the brand.

3+

Million downloads

70K

Daily active users

10K

Daily downloads

Launch Date Oct. 15, 2013