Have you ever wondered what your refrigerator would tweet if it had a Twitter account? Now you don't have to. To get people talking about the new LG Nordic door-in-door refrigerator technology, LG and agency M&C Saatchi Stockholm created The Inside Story, a campaign that revolved around a tweeting refrigerator. Every time someone opened the refrigerator, it tweeted a message along with a live-streamed video.

Launch the campaign
Published
April 2014
Topics

The Story

Have you ever wondered what your refrigerator would tweet if it had a Twitter account? Now you don't have to. To get people talking about the new LG Nordic door-in-door refrigerator technology, LG and agency M&C Saatchi Stockholm created The Inside Story, a campaign that revolved around a tweeting refrigerator. Every time someone opened the refrigerator, it tweeted a message along with a live-streamed video.

To build the tweeting LG Nordic, the company placed a sensor inside the refrigerator door. Opening the door sent a signal to Arduino, an open-source microcontroller, which in turn sent a signal to a computer and then back to the camera installed in the fridge. The camera recorded a video feed and, using server-side scripting, disseminated a tweet.

The Technology

The Results

The message spread globally to more than 2,000 influential blogs and newspapers, which gave LG some well-deserved PR and earned media with a reach of 72 million. And that’s how the tweeting fridge was born.

2K

Influential blogs and newspapers wrote about Inside Story

72M

Earned media reach

1

Tweeting fridge

Launch Date Oct. 1, 2013