You are cast in your own "innisfree Forest for Men" commercial! You can customize and finish the CF using the highly interactive user interface of the "innisfree Forest for Men" mobile application. Share your "Forest for Men" film on YouTube.

Launch the campaign
Published
January 2013
Topics

The Story

You are cast in your own "innisfree Forest for Men" commercial! You can customize and finish the CF using the highly interactive user interface of the "innisfree Forest for Men" mobile application. Share your "Forest for Men" film on YouTube.

We were inspired by gaming culture and using technology to develop something that people can use to be creative. As an ad agency, we had to keep reminding ourselves that we were never making an ad. We were making the tools for other people to make ads. It’s a video game version of a commercial maker. What was most exciting about this project is that we didn’t know what people were going to do with it. There were, literally, trillions of permutations of what a commercial would look like.

The Technology

  •  

    Mobile

    Mobile Rich Media

    Android

  •  

    Web/Apps

    Google Play

The Results

Here, the creativity involved in producing and starring in one's own commercial goes hand in hand with mobile rich media. Audiences these days are not the passive viewers of the past. They love building and customizing contents with digital media. Scanning the QR code at the beginning and the end of the YouTube video with mobile bar-code scanner takes the viewers to the user interface for filming, acting in, and producing the commercial. You can download the application at http://goo.gl/4sbs4.

1M

Views on YouTube

87%

positive reviews on Google Play

500K

or more downloaded the application

Launch Date Jan. 10, 2012