Everyday we have several applications working in the background that use up the resources of our smartphone unnecessarily. To solve this, we've created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts.

Launch the campaign
Published
May 2013
Topics

The Story

Everyday we have several applications working in the background that use up the resources of our smartphone unnecessarily. To solve this, we've created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts.

So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.

The Technology

The Results

More than 50,000 downloads on the first 3 weeks of release.

More than 65 mentions either of the app or the technology in post and articles in industry publications on the first 2 weeks of release.

More than 120% increase of visits to the Audi New Technologies hotsite.

The traffic at the point of sale increased 12%.

50,000

downloads in 21 days

700+

tweets with positive feedback

65+

articles and posts about the "start-stop" technology or the app

Launch Date April 23, 2013