Baby monitors have become essential in parents' lives, but they have drawbacks. They're expensive and not very practical to carry with you. Bepantol Baby (Bayer) is a diaper rash ointment brand that is always working to help women with the difficult task of being a mom. The brand is focused on protecting babies, even if it goes beyond an ointment protection. So we created BepantolBabaí, an app that turns your mobile device into a baby monitor.

Launch the campaign
Published
August 2013
Topics

The Story

Baby monitors have become essential in parents' lives, but they have drawbacks. They're expensive and not very practical to carry with you. Bepantol Baby (Bayer) is a diaper rash ointment brand that is always working to help women with the difficult task of being a mom. The brand is focused on protecting babies, even if it goes beyond an ointment protection. So we created BepantolBabaí, an app that turns your mobile device into a baby monitor.

People have enough devices – they don't need another one. However, people carry smartphones with them wherever they go and a smartphone can be almost anything we want it to be. So the BabáBepantol Baby App turns your mobile device in a baby monitor. Users download the app on two different devices. One stays with the baby, the other with the parents. Using WiFi or Bluetooth, parents can monitor the baby, play lullabies and even receive an alert when someone is calling on the device in the baby's room.

The Technology

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    Mobile

    iOS

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    Web/Apps

    iPhone Apps

The Results

Being a mother is the hardest job in the world. This initiative provided a new and unique way to help make their lives easier, fulfilling Bepantol Baby's brand promise.

Launch Date March 26, 2013