Silver + Partners tasked us with helping their client Ben & Jerry's release a new Greek Frozen yogurt onto the market. The brief was to create a fun taste test game for Ben & Jerry's, playing off of the insight from Silver + Partners that the ice cream chain's in-store taste tests were hugely popular. What if you could translate this feeling of excitement to a mobile device?

Launch the campaign
Published
February 2013
Topics

The Story

Silver + Partners tasked us with helping their client Ben & Jerry's release a new Greek Frozen yogurt onto the market. The brief was to create a fun taste test game for Ben & Jerry's, playing off of the insight from Silver + Partners that the ice cream chain's in-store taste tests were hugely popular. What if you could translate this feeling of excitement to a mobile device?

We tapped into the power of the hardware, using user movement (and their accelerometer) to aim the spoon and a flick mechanic to deliver the frozen yogurt to your face. If you aimed incorrectly, the froyo wound up on your face, triggering a funny voice over snyced with the lip animation. You making fun of yourself.

At Resn we designed the game mechanics, the entire interface, a slew of unique lip assets and built the game prototype for Apple to follow in their development of the final ad.

The Technology

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    Mobile

    Mobile

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    Social

    Social Media

The Results

Enter the “Ben & Jerry’s Virtual Taste Test,” a fully interactive game experience that takes place entirely inside an iAd. Users were asked to snap a picture of themselves, add some “wacky” hand-illustrated lips, and then play a game where the goal was to virtually taste all four of the new flavors of Greek Frozen Yogurt.

Key Takeaways: Mobile iAd display advertisement, a full game experience inside a mobile banner, a mobile ad that taps into the power of the hardware, a fun and playful way to experience the product virtually.

89

total hours spent on this project

4

team members working on this project

.1

gigabytes of data used

Launch Date Oct. 12, 2012