We wanted to reinforce the global scale of a one-hour weekly radio show that has come from small beginnings. Thanks to 'Best of British Unsigned', the best unsigned artists in the UK are getting their music heard around the world. Musicians discover the opportunity to be featured through Facebook and Twitter, then submit their music via the website. The challenge was explaining the value of being featured on the radio show in an engaging, visual way.

Launch the campaign
Published
January 2013
Topics

The Story

We wanted to reinforce the global scale of a one-hour weekly radio show that has come from small beginnings. Thanks to 'Best of British Unsigned', the best unsigned artists in the UK are getting their music heard around the world. Musicians discover the opportunity to be featured through Facebook and Twitter, then submit their music via the website. The challenge was explaining the value of being featured on the radio show in an engaging, visual way.

Having seen how information could be layered on Google Maps in a creative way, we wanted to display all of the featured British artists on a map alongside the global radio stations that play the show. Once we figured out how we could help users quickly find these results on an interactive map, we got to work with Google Maps API. New artists are featured on the radio show every week, so it was important that their credentials could be easily added to the map on an ongoing basis. This was made possible by entering the data into Fusion Tables, stored in Google Drive.

The Technology

The Results

Best of British Unsigned can now quickly communicate its global scale to key stakeholders (unsigned musicians), as well as potential partners and investors. The music map is not only a project we're proud of, it’s become a badge of honor for the featured artists to show off to their own followers and to share across their social outposts. The music map will continue to increase the awareness of an innovative platform that promotes the best unsigned British music across the world.

5

team members working on this project

105

total hours spent on this project

24

total cups of coffee drank

Launch Date Dec. 21, 2012