The new Cheetos campaign is all about families playing with their Cheetos. That's why we turned a TV commercial into a game on YouTube, creating a dual-screen experience in which the viewer can fling the new Cheetos Mix-Ups snacks from their phone into a video playing on their desktop. It was a completely new way for people to engage with an ad and get to know the product's new shapes and colors.

Launch the campaign
Published
July 2013
Topics

The Story

The new Cheetos campaign is all about families playing with their Cheetos. That's why we turned a TV commercial into a game on YouTube, creating a dual-screen experience in which the viewer can fling the new Cheetos Mix-Ups snacks from their phone into a video playing on their desktop. It was a completely new way for people to engage with an ad and get to know the product's new shapes and colors.

YouTube is where people go to watch videos, so instead of just posting our commercial there we created a more immersive experience. We’d seen dual-screen executions before, but this pushed the technology to new heights with a combination of YouTube, WebSockets and live-action video.

The Technology

The Results

We’re at 8.5 million views and counting. People who played the game stayed for an average of seven minutes and 17 seconds, and flung an average of 56 Cheetos per game.

8.5

Million views

7:17

Average time spent playing the game

56

Average numbers of Cheetos flung per game

Launch Date May 21, 2013