Dance with the Coke dancing vending machine and get a bottle of coke! By following the dance moves displayed on the machine, people get engaged with the Coke brand and enjoy a good time with audience.

Launch the campaign
Published
February 2013
Topics

The Story

Dance with the Coke dancing vending machine and get a bottle of coke! By following the dance moves displayed on the machine, people get engaged with the Coke brand and enjoy a good time with audience.

As people pass by the vending machine, the virtual characters in the screen calls for people's attention and participation. As people dance in front of the machine, it recognizes the accuracy and dynamics of the moves people make. From little kids to professional dancers, anyone can participate in the campaign to show off their talents, share the fun, and get a bottle of coke.

The Technology

The Results

The campaign highlights were played on YouTube TrueView ads and achieved 1.4 million views just for that video. The campaign boosted the Coke brand perception of creativity and fun among consumers.

14M

Views on YouTube TrueView

Launch Date Sept. 9, 2012