As usual, we were briefed pretty early for this Christmas project and, as usual, we got to it very late. So we did what any good and dedicated creative would do in this situation - we asked to postpone the meeting. But when the account people told us it was impossible to reschedule Christmas (damn it), we decided to create Geekmas.

Launch the campaign
Published
March 2013
Topics

The Story

As usual, we were briefed pretty early for this Christmas project and, as usual, we got to it very late. So we did what any good and dedicated creative would do in this situation - we asked to postpone the meeting. But when the account people told us it was impossible to reschedule Christmas (damn it), we decided to create Geekmas.

Nowadays, digital agencies are in a perpetual technological race. We all want to create the next crazy, spectacular, showy campaign. So we decided to make fun of ourselves by doing the most low-tech-stupid-cheesy operation ever.

The Results

After only one week, the results speaks by themselves. More than 3,500 visits, more than 3,200 pages viewed, more than 2,000 geekfts distributed, one of the most popular 2013 greeting cards and many shares on Facebook, Twitter and blogs.

8

team members working on this project

34

total hours of missed sleep

172

total hours spent on this project

Launch Date Jan. 20, 2013