Austral Lagons wants to help travelers plan their perfect island getaway. When the company launched, it sought an interesting way to get people excited about its services. The inspiration? Our dreams. It partnered with 5eme Gauche to develop an iPhone app called the Dream Generator that helps users plan their next tropical vacation based upon the data collected from their dreams.

Launch the campaign
Published
June 2014
Topics

The Story

Austral Lagons wants to help travelers plan their perfect island getaway. When the company launched, it sought an interesting way to get people excited about its services. The inspiration? Our dreams. It partnered with 5eme Gauche to develop an iPhone app called the Dream Generator that helps users plan their next tropical vacation based upon the data collected from their dreams.

Scientists have found that sound is the main influencer of dreams. Austral Lagons used this theory to create its app. Before going to bed, users set their wake-up time and press a start button. Throughout the night, the phone will play sounds from tropical islands, and in the morning, it will tell the user the island of their dreams based on the sounds it picks for them. From this screen, users can go directly to the Austral Lagons website to plan a trip to that island.

The Technology

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    Social

    Facebook

    Twitter

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    Video

    YouTube

The Results

The app placed in the Top 10 in the App Store during its first week. It also won Favourite Website Awards’ (FWA) Mobile of the Day and received great press from bloggers and publications.

40K

Downloads

50K

Dreams generated

Launch Date April 11, 2014