Dream Generator

Your next vacation is one sleep away

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By: 5eme Gauche

Brand: Austral Lagons

The Story

Austral Lagons wants to help travelers plan their perfect island getaway. When the company launched, it sought an interesting way to get people excited about its services. The inspiration? Our dreams. It partnered with 5eme Gauche to develop an iPhone app called the Dream Generator that helps users plan their next tropical vacation based upon the data collected from their dreams.

  • Image of campaign
  • Image of campaign

Scientists have found that sound is the main influencer of dreams. Austral Lagons used this theory to create its app. Before going to bed, users set their wake-up time and press a start button. Throughout the night, the phone will play sounds from tropical islands, and in the morning, it will tell the user the island of their dreams based on the sounds it picks for them. From this screen, users can go directly to the Austral Lagons website to plan a trip to that island.

The Technology

  • Social



  • Video


The Results

The app placed in the Top 10 in the App Store during its first week. It also won Favourite Website Awards’ (FWA) Mobile of the Day and received great press from bloggers and publications.

  • 40K


  • 50K

    Dreams generated

Launch Date April 11, 2014

The Team

  • 5eme Gauche

    • Aurélie de Villeneuve
      Creative Director
    • Simon Daufresne
      Art Director
    • Coraline Servais
      Copy writer
    • Marie Herviou
      UX Designer
    • Cyrielle Malot
      Account Director
    • Edouard de Pouzilhac
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