The Converse Pro Leather Vulc is a sneaker that's built to be street-ready. And what better place to experience it online than Google Street View? The journey drops you in the middle of three bustling cities to track down 30 missing items as fast as you can. Players are presented with an inventory of mysterious items to fill - uncovering everything from French fries to the sneakers themselves. Players are encouraged to complete the entire journey for a chance to win a trip to New York City.

Launch the campaign
Published
January 2013
Topics

The Story

The Converse Pro Leather Vulc is a sneaker that's built to be street-ready. And what better place to experience it online than Google Street View? The journey drops you in the middle of three bustling cities to track down 30 missing items as fast as you can. Players are presented with an inventory of mysterious items to fill - uncovering everything from French fries to the sneakers themselves. Players are encouraged to complete the entire journey for a chance to win a trip to New York City.

Converse Street Ready's key component is the latest Google maps JavaScript API. We chose to transform the native Street View controls into a fully functional game mechanic where users navigate the streets of three cities competing for prizes. Players are timed as difficulty increases with each new level and their inventory is kept throughout the experience. All of the 3D overlays only utilize image sequences, allowing the game to be played on non-HTML5-compliant desktop browsers – a requirement for the demographic.

The Technology

The Results

The project had an excellent response, with thousands of players completing the challenge and most spending approximately 20 minutes to complete the entire game. The site was also awarded the coveted FWA Site of the Day award for pushing the boundaries of Google Street View.

384

total cups of coffee drunk

8

team members working on this project

3

development weeks

Launch Date Dec. 2, 2012