We needed to showcase not just one bra, but a whole range. In one press ad. Freya wanted to show consumers not only their different styles of bra, but the range of colors and all the fantastic features which make their product superior. And collect customer data on the way.

Launch the campaign
Published
September 2012
Topics

The Story

We needed to showcase not just one bra, but a whole range. In one press ad. Freya wanted to show consumers not only their different styles of bra, but the range of colors and all the fantastic features which make their product superior. And collect customer data on the way.

We wanted to push boundaries in an often crowded environment, whilst also creating the opportunity to track press ads like never before. An interactive print ad allowed users to view the entire Freya Deco collection on their mobile phone with the incentive of winning a year’s free lingerie. They could scroll through the different products in the Deco range, view more information and be directed to a mobile-optimized data-capture page where they could enter their details for a chance to win. The ad appeared in Cosmo, Grazia, Look and Glamour magazines between November and December 2011.

The Technology

The Results

Appearing in a number of top fashion titles, the ad was scanned over 6,000 times and Freya collected nearly 1,000 competition entries which grew their customer database.

10

team members working on this project

81

hours looking at (and lining up) boobs

6346

QR code scans

Launch Date Nov. 1, 2011