A staggering 72 million children fail to attend school worldwide. Colombia has 1.6 million uneducated children, half of which work on the streets. Our challenge is to reduce child labor in Colombia, but we face a tactical problem: these children are not identified and no one knows where they work.

Launch the campaign
Published
August 2012
Topics

The Story

A staggering 72 million children fail to attend school worldwide. Colombia has 1.6 million uneducated children, half of which work on the streets. Our challenge is to reduce child labor in Colombia, but we face a tactical problem: these children are not identified and no one knows where they work.

We created a smartphone application that empowers everyone to denounce child labor. When you see a child working on the street, activate the app, geotag the child, take a picture and enter the child’s information. This information is then uploaded to a website exclusively accessible to Fundacion Telefonica, enabling them to take the first step toward solving each case.

The Technology

  •  

    Mobile

    Android

    iOS

  •  

    Social

    Social Media

The Results

Thanks to the app and Fundación Telefónica, perhaps our most important achievement has been changing these children's reality for the better.

1,276

children have already been identified

67

children are already out of the streets

Launch Date Nov. 8, 2011