The right music makes any journey better. This is why Gatwick Express created Express Tracks: three unique 30-minute tracks by three different artists, each scored to the view from London Victoria to Gatwick on the Gatwick Express. Dub-step producer Benga, Oscar-nominated composer Philip Sheppard and indie band The Milk created the tracks. Customers buy a ticket online, download one of the three tracks to their iPod or phone and when the train leaves the station, hit play and an otherwise conventional train journey turns into a unique experience with Express Tracks providing the soundtrack.

Launch the campaign
Published
October 2012
Topics

The Story

The right music makes any journey better. This is why Gatwick Express created Express Tracks: three unique 30-minute tracks by three different artists, each scored to the view from London Victoria to Gatwick on the Gatwick Express. Dub-step producer Benga, Oscar-nominated composer Philip Sheppard and indie band The Milk created the tracks. Customers buy a ticket online, download one of the three tracks to their iPod or phone and when the train leaves the station, hit play and an otherwise conventional train journey turns into a unique experience with Express Tracks providing the soundtrack.

Customers had to download the tracks to their MP3 devices. Each track synched exactly to the view from the train and a scrolling parallax website helped bring this to life by showing track samples at different points of the journey.

The Technology

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    Mobile

    Mobile

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    Web/Apps

    Web

The Results

A regional brand reached a global audience and thousands of people are experiencing a better train journey.

Launch Date June 20, 2012