The brief was to showcase GE's technology to the Chinese audience. Our solution was to create a story that draws from the rich heritage of China. Namely the chinese inventions of Paper, Wax, Silk, Porcelain. Each story was executed in that particular style. To do this, the team collaborated closely to ensure the mix of photography and 3D and 2D illustrations integrated seamlessly together. The production of the site and PORCELAIN was by Ars Thanesa. While paper was created by ACNE and WAX by Ilovedust.

Launch the campaign
Published
May 2013
Topics

The Story

The brief was to showcase GE's technology to the Chinese audience. Our solution was to create a story that draws from the rich heritage of China. Namely the chinese inventions of Paper, Wax, Silk, Porcelain. Each story was executed in that particular style. To do this, the team collaborated closely to ensure the mix of photography and 3D and 2D illustrations integrated seamlessly together. The production of the site and PORCELAIN was by Ars Thanesa. While paper was created by ACNE and WAX by Ilovedust.

We used the most common technology available for this campaign - flash. We believed that the greatest asset that we all have is as a storyteller. The technology was just a way to bring that story to life and tell that to the masses.

The Results

Most importantly, we delivered the stories of GE's innovative work on the environment and China to Chinese government officials and C-level executives and inspired them to work with GE for the future of China.

900%

increase in CTR

49%

increase in content viewership on Sina Weibo

1.5M

page views

Launch Date Dec. 23, 2012