The AMPHIBIOX, a new technology from GEOX, creates urban shoes that are totally waterproof and breathable. The challenge was that people don't believe feature claims like these, so we wanted to prove it to them. With this in mind, we set out to put the product to its ultimate test by taking the shoes to the wettest place on planet Earth. Recruiting four testers from GEOX's Facebook fan page, we created an interactive documentary that's both real and engaging - letting people experience the campaign through the testers' point of view.

Launch the campaign
Published
November 2012
Topics

The Story

The AMPHIBIOX, a new technology from GEOX, creates urban shoes that are totally waterproof and breathable. The challenge was that people don't believe feature claims like these, so we wanted to prove it to them. With this in mind, we set out to put the product to its ultimate test by taking the shoes to the wettest place on planet Earth. Recruiting four testers from GEOX's Facebook fan page, we created an interactive documentary that's both real and engaging - letting people experience the campaign through the testers' point of view.

For this interactive experience, we followed the principles of progressive enhancement, working towards viewport-size and resolution independence. Technology-wise, it's mostly HTML, CSS and a touch of JavaScript. We used FDT5 to build the Flash experience, with RobotLegs micro architecture and state machine. To create the street-view, we had several assets at variable speeds and resolutions that swap dynamically. We used motion-tracking data from After Effects to integrate interface elements into the film. The ‘frozen product moments’ were shot on location.

The Technology

The Results

We went to the rainiest place on Earth to prove to everybody that GEOX has the ultimate waterproof shoes. The product was originally created for urban use, but we took it to the most extreme conditions we could find to prove to people that if it could make it there, it could make it anywhere. By creating a groundbreaking POV experience that enables the viewer to live the tests and dip into Cherrapunjee's culture and environment, we let people experience the true benefits of the shoes in a unique way.

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MacBook Air broken due to humidity

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cameras broken due to humidity

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lenses broken due to humidity

Launch Date Oct. 1, 2012