Every morning people around the world are awakened by an alarm or repetitive ringtone. Recognizing that juice consumption peaks in the morning hours, God Morgon (Swedish for "Good Morning"), Sweden's third-largest juice brand, wanted to help get your day started on a better foot. We invented a social alarm clock for iOS and Android with Spotify integration that lets you create personalized wake-ups for you and your friends.

Launch the campaign
Published
April 2014
Topics

The Story

Every morning people around the world are awakened by an alarm or repetitive ringtone. Recognizing that juice consumption peaks in the morning hours, God Morgon (Swedish for "Good Morning"), Sweden's third-largest juice brand, wanted to help get your day started on a better foot. We invented a social alarm clock for iOS and Android with Spotify integration that lets you create personalized wake-ups for you and your friends.

After downloading the God Morgon app, iOS and Android users can connect to their Facebook and Spotify accounts. They can select one of the millions of songs in the Spotify library and send it as a wake-up call to a friend or set it as their own alarm. Users can also record custom wake-up messages.

The Technology

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    Geo APIs

    Google Maps

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    Mobile

    Android

    iOS

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    Social

    Facebook

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    Web/Apps

    Spotify

    Spotify

The Results

The God Morgon app connects consumers using the universal language of music. Since its launch, more than 5,000 people have sent wake-ups through God Morgon.

4

Different platforms in one innovation

20M

Unique alarm tunes available

100%

Better wake-up experience

Launch Date Nov. 5, 2013