Since bridges bring us together, we wanted to return the favor. People could simply add their favorite bridge and it would be a part of the celebration for the most colorful one of them all; the Golden Gate. Suddenly, a covered bridge in Virginia was as famous as an eight-lane highway in China.

Launch the campaign
Published
July 2013
Topics

The Story

Since bridges bring us together, we wanted to return the favor. People could simply add their favorite bridge and it would be a part of the celebration for the most colorful one of them all; the Golden Gate. Suddenly, a covered bridge in Virginia was as famous as an eight-lane highway in China.

In looking at how to bring our idea to life, we found the digital equivalent to bridges; social media. But despite these platforms ability to connect people they're unable to connect with each other. So, in the spirit of the Golden Gate and bridges everywhere, we wanted to bring not only people but also social media together. For the first time ever, people could connect across Twitter, Facebook, Google+, country borders and bodies of water. Simply by adding a bridge using the Google Maps API.

The Technology

The Results

This project was successful because it allowed people from over 109 countries to celebrate the Golden Gate Bridge's 75th birthday; for the first time ever people could connect across every major social media and together we to built the longest bridge the world has ever seen.

12

Google Doc Brainstorm Sessions

3

Social Media Platforms connected

4

site redesigns

Launch Date May 24, 2012