To promote the speech synthesis capabilities of Chrome and to help non-native speakers improve their English skills, Google created Spell Up. This voice-activated game, available only on desktops that use the Chrome browser, is like a spelling-bee. Players must spell words aloud, letter by letter. Correctly spelled words stack up to build a tower and players can reach new levels with mystery words and word jumbles. As the tower gets higher, the words become more difficult, but if you spell a word wrong, the tower crumbles.

Launch the campaign
Published
August 2014
Topics

The Story

To promote the speech synthesis capabilities of Chrome and to help non-native speakers improve their English skills, Google created Spell Up. This voice-activated game, available only on desktops that use the Chrome browser, is like a spelling-bee. Players must spell words aloud, letter by letter. Correctly spelled words stack up to build a tower and players can reach new levels with mystery words and word jumbles. As the tower gets higher, the words become more difficult, but if you spell a word wrong, the tower crumbles.

Spell Up uses Google Translate as well as Text-to-Speech and Web Speech APIs to create a web environment that promotes learning a new language. It’s available on Android and iOS devices, but answers must be typed on the latter.

The Technology

  •  

    Web/Apps

    HTML5

    Google Translate

    Web Speech API

    Text-to-Speech API

    Google App Engine

The Results

The game was covered by multiple education and tech publications.

4

Million visits

56

Percent of users are non-native speakers

Launch Date May 13, 2014