The goal was to educate users on the wide range of features of Google Maps, in a fun and engaging way. Rather than having users reading a long feature list, they could play their way through it.

Launch the campaign
Published
October 2012
Topics

The Story

The goal was to educate users on the wide range of features of Google Maps, in a fun and engaging way. Rather than having users reading a long feature list, they could play their way through it.

New technology was what made this project possible. The whole experience is built using the latest features of the Chrome browser, such as WebGL, WebAudio and the fast Javascript engine. We used the WebGL standard to create the whole visual style, using GSLS shaders we were able to mimic what Google has done with their MapsGL engine. It was a great experience creating an experience that uses the latest in cutting edge of browser technology.

The Technology

The Results

We love that it’s a new approach to educating users on the features of a product and the way the project embraced new technology.

1346

# of different objects that make up the Cube

102.5K

lines of code written

Launch Date April 12, 2012