Hyper-lapse photography combines time-lapse and sweeping camera movements focused on a point-of-interest. We discovered that Google Street View could be used as source material, and decided to design a usable UI around our engine. Creating hyperlapse videos requires precision and many hours spent stitching together photos taken from carefully mapped locations. We then designed a website with a simple UI so that anyone could create and share their own hyperlapse video.

Launch the campaign
Published
May 2013
Topics

The Story

Hyper-lapse photography combines time-lapse and sweeping camera movements focused on a point-of-interest. We discovered that Google Street View could be used as source material, and decided to design a usable UI around our engine. Creating hyperlapse videos requires precision and many hours spent stitching together photos taken from carefully mapped locations. We then designed a website with a simple UI so that anyone could create and share their own hyperlapse video.

We wanted to leverage technology to make the process of creating a hyperlapse video much simpler. Originally, we wanted to use Google Street View as an assistive tool for a photographer. It quickly began apparent that the imagery we were capturing was compelling enough to stand on its own - entirely eliminating the step of venturing to physical locations. The tremendous quantity of Street View imagery meant we could capture remote parts of the world, like the fjords in Norway, or the African Savanna.

The Technology

The Results

The overwhelming response we received for Google Street View Hyperlapse was both unexpected and amazing. From its release on April 9th to a mere ten days later, there had already been 1,549,157 videos created, had 10.1M likes on Vimeo and 18,000 likes on Facebook, and those numbers continue to grow today.

1.8M

plays on Vimeo

12.4K

likes

67,431

tweets just 10 days after launch

Launch Date April 9, 2013