We teamed up with Google to create a never-been-done-before social game using the already-popular Hangouts platform. Google had recently launched the Google+ Hangouts API, a new tool for developers and marketers. GSP wanted to test the limits of the new API and we built a first-of-its-kind social campaign using the new Hangouts API as the backbone of the game.

Published
January 2013
Topics

The Story

We teamed up with Google to create a never-been-done-before social game using the already-popular Hangouts platform. Google had recently launched the Google+ Hangouts API, a new tool for developers and marketers. GSP wanted to test the limits of the new API and we built a first-of-its-kind social campaign using the new Hangouts API as the backbone of the game.

Fueled by our own desire to challenge our industry brethren, GSP launched the world’s first Ping-Pong Hangout tournament, a place where advertising’s finest could go head-to-head. We used some of the most beloved features of Google+ Hangouts (facial recognition and Hangout effects) and built a game that allowed creatives from various agencies to compete against each other.

The Technology

The Results

Rather than telling creatives how to use Google+, we chose to show them by engaging them in a game that would tap into their competitive streaks and get them thinking about Google+ as a social platform for creativity.

22

team members working on this project

15K

lines of code written

87

internal ping-pong practice matches

Launch Date Jan. 15, 2013