Faced with a diverse portfolio of products that many users never discover, we wanted to find a way to shed light on Google's more specialized tools, alongside heavy-hitters like Maps and Gmail. Ultimately, we decided it would be better to show rather than tell users about the products, making their value implicit. What Do You Love? is a meta-search tool designed to help users explore the endless possibilities of Google. A user enters a query - something they really love - and the site returns results across Google's array of products, everything from blogs and trends to YouTube videos and books.

Launch the campaign
Published
October 2012
Topics

The Story

Faced with a diverse portfolio of products that many users never discover, we wanted to find a way to shed light on Google's more specialized tools, alongside heavy-hitters like Maps and Gmail. Ultimately, we decided it would be better to show rather than tell users about the products, making their value implicit. What Do You Love? is a meta-search tool designed to help users explore the endless possibilities of Google. A user enters a query - something they really love - and the site returns results across Google's array of products, everything from blogs and trends to YouTube videos and books.

Working with a company that has the size and speed of Google was new for Big Spaceship. We had to move quickly and efficiently in both conception, prototyping and final launch. We were challenged to use all Google-owned technology and learned a great deal about App Engine, Python MVC and Google’s Closure Javascript tools, as well as the different Google services and APIs.

The Technology

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    Display

    Display

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    Search

    Google Search

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    Social

    Social Media

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    Video

    Video

The Results

Aside from pure numbers, What Do You Love? generated significant discussion on Google’s product offering, the future of the search engine and online behavior. Despite being launched in the shadow of Google+, over 60 blogs and independent news sources picked up the product release. The messaging, functionality and playful nature helped shape the discussion and practices around community-based search. Its shareability and interactive display generated a feeling of interconnectivity among search terms and Google services, all while driving users to lesser-known products.

60+

blogs and independent news sources picked up the product release

Launch Date June 27, 2011