How much do people love Heineken beer? That's what the company wanted to know, so it created the Pic Your Travel campaign, which encouraged people to show their appreciation of the brand by submitting Heineken-themed holiday photos from around the world. Participants could see their pics uploaded to a 3D globe and be entered to win a free trip.

Launch the campaign
Published
October 2013
Topics

The Story

How much do people love Heineken beer? That's what the company wanted to know, so it created the Pic Your Travel campaign, which encouraged people to show their appreciation of the brand by submitting Heineken-themed holiday photos from around the world. Participants could see their pics uploaded to a 3D globe and be entered to win a free trip.

The Pic Your Travel website was built in Adobe Flash, using the open-source Away3D platform. With the Yahoo Places API, the team created an animated 3D globe on which people could place their photos. Pictures uploaded via Instagram or Facebook were automatically placed thanks to their location-based data.

The Technology

  •  

    Geo APIs

    Yahoo Places API

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    Social

    Facebook

    Instagram

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    Web/Apps

    Google Analytics

The Results

With its innovative and engaging approach, the campaign connected with Heineken lovers around the world. 1198 pictures have been uploaded to the globe from 108 different countries.

1198

Pics uploaded to the globe

108

Countries where pictures were taken

Launch Date July 8, 2013