At Herman Miller, design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown. Or as George Nelson once quipped, "I have never met a designer who was retained to keep things the same as they were." Before we decide what we do and how we do it, we like to begin by asking the question "Why?" In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.

Published
September 2012
Topics

The Story

At Herman Miller, design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown. Or as George Nelson once quipped, "I have never met a designer who was retained to keep things the same as they were." Before we decide what we do and how we do it, we like to begin by asking the question "Why?" In Why Design, a new video series, we explore the world through the eyes of our designers, and share something of why we value their point of view.

We wanted an experience that could reach people wherever they are: on desktops, tablets and smartphones. We started with YouTube as being the core platform to distribute our short films. We then built a web experience in HTML5 that allows the people to watch the YouTube videos, browse galleries of photographs and learn more about the designers. By using YouTube, bloggers could directly embed the videos in their blogs and anyone can share the videos in their social networks.

The Technology

  •  

    Social

    Twitter

    Facebook

  •  

    Video

    YouTube

  •  

    Web/Apps

    HTML5

The Results

Why Design lets you get a better understanding of what designers are truly passionate about and how it influences their work. We just launched the site a little over a week ago and already the films have received thousands of views. There are a total of eight film and we'll be releasing one a week.

6K

Lines of code written

8

cities filmed in around the world

57

hours of video footage

Launch Date Sept. 10, 2012