Becoming a songwriter just got a whole lot easier thanks to 2Days Beat, a campaign by Omnicom's 180LA that showcases HP's new Split x2 hybrid laptop/tablet. More than 10K YouTube comments were submitted through the 2Days Beat YouTube channel using the hashtag #MixingBeats. Producer Clams Casino and hip-hop MC Vic Mensa then wrote three new tracks during a visual and audio jam session.

Launch the campaign
Published
May 2014
Topics

The Story

Becoming a songwriter just got a whole lot easier thanks to 2Days Beat, a campaign by Omnicom's 180LA that showcases HP's new Split x2 hybrid laptop/tablet. More than 10K YouTube comments were submitted through the 2Days Beat YouTube channel using the hashtag #MixingBeats. Producer Clams Casino and hip-hop MC Vic Mensa then wrote three new tracks during a visual and audio jam session.

The moderated comments were incorporated into the video right away as artists created the visions directly on the set. Users could see this happening throughout the two-day live video shoot with the help of YouTube and HP Split x2. The art team created posters, vinyl stickers and original art on set in real time, using the comments either as suggestions that influenced the direction of the music or as snippets that appeared in the lyrics.

The Technology

The Results

Viewers spent an average of 12 minutes viewing the live video shoot, and 200 user comments were turned into lyrics, music and artwork for the final product.

10K

YouTube comments

214K

Live stream viewers

10

Hours of live footage

Launch Date Nov. 14, 2013