Many social media platforms lift up the boundary and strengthen the bonds between Internet users. But with this idea, social media users make their own movies with warm-hearted messages in a way that is brand new to many of us.

Launch the campaign
Published
January 2013
Topics

The Story

Many social media platforms lift up the boundary and strengthen the bonds between Internet users. But with this idea, social media users make their own movies with warm-hearted messages in a way that is brand new to many of us.

Participants can make their own movies by editing scenes from two built-in customizable films: a boxing match and a set of pictures of all-time great mentors. Users can fill their own messages and pictures of their friends into the scenes and send it via social media. The campaign is to promote more interactive and customization features in social network engagement.

The Technology

The Results

Spreading the supportive messages via social network turned a large traffic to the project site and gave them a chance to participate in the project's follow up events.

16

team members working on this project

5,191

movies produced

Launch Date Dec. 12, 2012