The Hyundai Elantra was named 2012 North America Car of the Year. Then Hyundai came out with two new Elantra models: the Coupe and the GT. An easy decision just got harder. So we made it an easy decision once again by creating the Driveway Decision Maker.

Launch the campaign
Published
January 2013
Topics

The Story

The Hyundai Elantra was named 2012 North America Car of the Year. Then Hyundai came out with two new Elantra models: the Coupe and the GT. An easy decision just got harder. So we made it an easy decision once again by creating the Driveway Decision Maker.

Google Street View, projection mapping and real-time 3D animation really opened up the possibilities for us. We combined the technologies to help viewers see what an Elantra would look like in their own driveway. Viewers began by selecting one of three Elantra models. Then with projection mapping, the chosen Elantra would drive through a colorful digital world, transitioning into Google Maps, then Google Street View, where it drove down their street and arrived in their actual driveway. Once there, they could change colors, trim levels or model.

The Technology

The Results

The Driveway Decision Maker takes a typical automotive shopping function like color and trim personalization and makes it even more personal, entertaining and engaging by letting people see their car in locations that are important to them – like their own driveway. It created a new platform for Hyundai to leverage across its entire line of vehicles. It also elevated the perception of Hyundai as a progressive car company that enhances people’s experiences by helping them to imagine how a Hyundai can fit into their life.

41

team members working on this project

65

project impressions

100

gigabytes of data used

Launch Date Sept. 1, 2012