Polish IKEA fans on Facebook are diverse. Among them, we can find people who commonly use social media, but also people who rarely use it. To reach these both groups in real life, we decided to locate our campaign to promote the catalog in a place where people with different origins, interests and points of view meet - Central Station in Warsaw. The ability to influence events in the studio flat in the station activated the IKEA Page community on Facebook.

Launch the campaign
Published
August 2012
Topics

The Story

Polish IKEA fans on Facebook are diverse. Among them, we can find people who commonly use social media, but also people who rarely use it. To reach these both groups in real life, we decided to locate our campaign to promote the catalog in a place where people with different origins, interests and points of view meet - Central Station in Warsaw. The ability to influence events in the studio flat in the station activated the IKEA Page community on Facebook.

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The Technology

The Results

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53K

Active users per week

1.4M

Viewings of the post

Launch Date Aug. 8, 2011